Thanks all for the feedback.
First, I wanted to provide a glimpse into our thinking and also some constraints we’re working with. The reason tiers are so prominent is because we’re looking to put as little of a barrier as possible for those visitors who need a clear and direct path to patronage. Those who need a deeper dive will scroll. As a reminder, the version of the design that puts tiers at the top performed considerably better in terms of conversion. The other thing I want to note is that the massive banner at the top has proven to be quite difficult to work around. We are still thinking for a better spot/treatment for it.
Second, I wanted to give this group a heads up, and let you know we will be conducting interviews to understand fan reactions to a few visual concepts we’re exploring, and designing tests around. I’m including screenshots here for you.
Horizontal scroll of tiers, with option to explore benefits by price
Stacked tiers, with option to scroll through benefits for each tier
Show benefits based on selected price point
Preview of benefits available in a lightbox
Thanks to all who provided feedback that has helped us refine this vision.