Hey @chriscade, thanks for the post! I poked around and it looks like this might work:
Google Analytics --> Click Admin --> Click Goals --> Goal Type = Destination --> Drop whatever link you want to track (i.e. if a patron has viewed a specific post, for example)
Let me know if that doesn’t do the trick
For anyone else who wants to get started with Google Analytics, we ran a live workshop a while back which I hope might still be helpful.
I think it’s the Thank You page that your thank you message is embedded on - I’m not sure how to get it as a URL and not just from inside the editor though?
It’s not perfect as not everyone who clicks to checkout will actually reach the thank you page, but it helps you track who gets to the sign up point, which you could then use to analyse who doesn’t pledge and try to figure out why?
@francesca - Yup, I was able to get that URL too when I started to create my Google Analytics Goals.
Unfortunately, without the final “Thank You” / confirmation step (and being sure it has our Google Analytics Tracking on it), we can’t create a full Funnel / Goal visualization in Google Analytics.
What you’re pointing to is exactly what I’m going for – to find out exactly how many people:
(1) Visit my page/s
(2) Choose a tier
(3) Get to the /signup page
(4) Complete the signup process
That gives me some very specific data on not just who is getting where, and what’s working, but also the data to start retargeting people and walking them through the process.
I also want to take this one step further, and specifically set the same info up for Facebook. Then I could literally target ads to people based on exactly what they have done (or not done).
It’s more than just data - it’s potentially data we can use to help people complete the process, become patrons, and potentially even help improve the long-term stick rate.
I hope that Patreon creates a better Google Analytics Goal Tracking FAQ, just like Shopify did.
I’m an engineer at Patreon and sorry for the not having clear guidance around this! The equivalent to the final “Thank You” is this URL: https://www.patreon.com/<your-page-vanity>/membership. This page (tab) is only accessible by your active patrons, and is the URL we route new patrons to after pledging in the flow.
Let me know if this is what you’re looking for, and if it solves your usage case!
@jbyttow - So… it looks like /membership may not have the Google Tracking installed.
The reason I wonder about that possibility is because when I look at my Google Analytics there’s no URLs showing up with /membership. (I’ve had GA installed for ages on Patreon)
I’ve tried also using that URL to verify my Google Analytics Goal, and GA says that it would not have triggered in the last 7 days (I did get 3 new patrons recently).
And for reference, before I was a creator - I was a software tester, software test manager, and software designer - in Silicon Valley for Hitachi & Adobe. So if my testing / expertise can help in diagnosing / troubleshooting / testing, feel free to reach out as needed.
Also, since you’re diving into this for Google Analytics Goals, you should know - I’m a Facebook Pixel beta tester, and my next round of tech stuff will be these exact issues except for Facebook Pixel (which also is not tracking all Patreon URLs).
Checkout Success no longer redirects to BePatreonDone?
I was looking at this video about how to use Analytics with Patreon
They mention you can track conversions by measuring how many users get to the /BePareonDone page, but Im not seeing this anymore in my analytics. Is this information incorrect or outdated?
How can we track daily subscriptions now?
can we use /membership? will this track unique visits?
