Turning Your Patreon Campaign Into A Thriving Community

I’d love to know your tips/tricks on turning your Patreon page into a vibrant community of fans. My own campaign is run a bit more like a charity right now and I have some ideas about how to upgrade that. For example, I’ll be adding lots more bonus content for subscribers, and I plan to offer live chats, and to restructure the subscription levels.

But I have some specific puzzles I would love your feedback on:

  1. what are you best practices for creating subscriber engagement?
  2. what is the best way to organize bonus content so that it’s easily discoverable by new subscribers, and does not get lost with all the free content being posted?
  3. Is a message board like the one we’re using here critical for fully engaged community? If so, are you using a third party provider for that, and does that have a negative impact on your Patreon subscriptions?

And I’m probably not considering all the questions I have. Any of your thoughts are very much welcome. Thank you!!

3 Likes

I’ll take a stab at this :slight_smile:

1) what are you best practices for creating subscriber engagement?

At least once a month, I post something that directly asks for feedback from my Patrons and explain what I am doing/why I’m asking. My Patreon is for my blog, which is a very niche topic (handmade soap - how to/recipes/tutorials, and then small biz management for soap companies - marketing, email newsletters, blogging, websites, entrepreneurship, etc.), so these ideas may not work for you, but some of my previous posts were asking for input on upcoming content (like what you do/don’t want to see, what topics should I cover, do you have input on this specific topic so I can quote & link you, what are you struggling with, I’m hosting a giveaway which of these things do you want to see, I’m changing up my Patreon reward levels what do you think, here’s a new article I’m working on - didn’t I forget anything, etc.)

Every month, I send at least one blanket message to all my Patrons. Whether that’s one message to all processed pledges that says “Hey, thanks!” or it’s a blanket message to a group of Patrons to make sure they see a specific post, etc. I think this helps foster the give and take relationship of a content creator and it’s community.

I also link content I’ve created elsewhere so Patrons have “one place” they can catch up, which helps turn my Patreon into their main feed - so they don’t swing by when they remember.

2) what is the best way to organize bonus content so that it’s easily discoverable by new subscribers, and does not get lost with all the free content being posted?

I utilize the crap out of Patreon’s tagging system, I also have a video that shows folks how to use it. In both my Patreon description and my Thank You page, I link to reward-related tags. Before the tagging system, I also kept a Master List where I linked all content based on rewards level and linked that in both my description and thank you page.

You can see my Master List here: https://www.patreon.com/posts/5102910

3) Is a message board like the one we’re using here critical for fully engaged community? If so, are you using a third party provider for that, and does that have a negative impact on your Patreon subscriptions?

I don’t think so! I do use third party services to facilitate communication with Patrons - both sending direct emails at times (by snagging emails from the Patron Manager), but I also host monthly webinar workshops with my Patrons through another service and that’s helped foster more community.

I think the biggest thing is just inclusion - do what you can to get them involved, nothing is too stupid to share with them - I find most of my Patrons support me because it gives them more personal access to me as a Creator instead of generically buying something from my website, etc. (for instance, when I was sick last year, I let them know - no one else got that kind of “FYI”). Communicate and involve them as much as you can in your Patreon campaign’s purpose - whether that’s taking their ideas or feedback, or just checking up with them as people.

2 Likes

1) what are you best practices for creating subscriber engagement?

At my $1 tier I have listed that one of their rewards is creative input. From time to time I ask them their opinion on something I’m working on. I’ve found that having a picture and asking which one they prefer is much more effective than just asking a question. I get more feedback in general from that, though I do both. I also talk to patrons individually through messaging. My highest level tiers require regular monthly input. I’m also planning some livestreaming, but haven’t hit the goal for that just yet.

2) what is the best way to organize bonus content so that it’s easily **
discoverable by new subscribers, and does not get lost with all the free
** content being posted?

All of my content is free. The majority of my bonus stuff for patrons is their input which I ask for when I release content, so followers (not yet patrons) can see how important patron opinions are to me. I also use the tagging feature. I went and tagged EVERYTHING the minute that feature became available, then seeing that the majority of posts fell into one of five categories (digital color, ink, sketches, fan art, and artist spotlight), used the tagging for those categories to set up my five favorite tags on the main page.

3) Is a message board like the one we’re using
** here critical for fully engaged community? If so, are you using a third**
** party provider for that, and does that have a negative impact on your **
Patreon subscriptions?

My goal is to get people engaged within the Patreon platform. I think sending them outside Patreon is not going to help me get them active inside Patreon. But I communicate with my patrons and potential patrons in any way that seems appropriate to the patron: either on shared social media or IM. I kind of wish that the community section on my Patreon worked like a message board. I honestly don’t know how it works. You have to be a patron to post and I’m not my own patron. Hahaha! If it were like a message board and I could set up topics for discussion, it might actually get used. As it is, I don’t think my patrons know it exists.