As @TypographyGuru mentioned, this was run as an A/B test, so the results are independent of other factors (i.e. seasonality). I want to iterate what Mindy has already mentioned: we’re not done with our improvements to the page, and as a matter of fact, we’re going to be testing a version next week that helps visitors discover the higher tiers more easily.
We are very excited about the future of the landing page, and incredibly motivated by the recent results. It did not feel right nor creator-first to hold back a design that on average made creators more money, and we also did speak with many patrons and fans to ensure the new layout was clearer. I understand it may feel like some of your feedback was ignored, and we hope to show you otherwise with future improvements. Two things in particular we’re focusing on near-term: we heard the feedback about white space, and have also heard feedback about the more expensive tiers not being easily discoverable. Here are some of the ideas the design team is exploring to address those two things.
