First off, thanks for opening the floor to us creators regarding stuff we’d like to see {implemented, fixed} in Patreon. I have a feeling I will be rather active in this thread.
A #1 thing that I’ve been asking Patreon to add for YEARS is unique, one-time download code distribution. I want something that behaves similar to a mail merge, but much less complicated than that, and internal to Patreon. This might also help to solve @csarupp’s “locker” idea/problem as well.
Doing my own “regular” mail merge is possible, but not effective, for three major reasons:
- Regular emails could get filtered as spam,
- Regular mail merges are a lot more work than my idea, and
- Regular mail merges do not scale if I grow past a certain number of patrons (I will hit an outgoing mail limit).
My current process when I produce a track is to first do everything that doesn’t have to do with Patreon, ie. get the track+coverart up onto Bandcamp and mark it private, or whatever, and then I go and download a pack of download codes from Bandcamp. I announce the track in a post on Patreon, usually with a short preview, wait until the end of the month, and see which pledges complete.
Here’s the rough part: Now I have to go and click “direct message” for every single one of those people and send each of them a different download code. It’s tedious. It takes a lot of time out of my day and away from creating, which is one thing that Patreon claims it will help me with on https://www.patreon.com/become-a-patreon-creator.
Most of my interactions with staff have resulted in suggesting I attach the music to a post, and if it goes over the allowed amount, to just upload it to a filesharing site. This kind of negates what I’m trying to accomplish, because I’m still trying to make a living creating, and people haven’t given up on buying music just yet. If the individual codes are used, we can do several things:
- We can make sure the people that the tracks are intended for are the ones who get them,
- We can see who has redeemed their code and who hasn’t,
- When a Patron uses their unique code, they can listen on bandcamp forever,
- People that download using the codes get informed of our new releases, even if they stop being a Patron (which works to continue supporting creators), and
- The Patron appears on our list of “supporters” on Bandcamp, which gives us a rapport boost (people trying to buy our music will see icons for each person that downloaded it, bandwagon effect).
Back in January 2014 @jackconte stated that he was working on meeting with a third-party company about Patreon distributing through them, I’m sure this plan fell through and would have to be re-negotiated as that company has since been acquired. Jack then told me he was working on some sort of CSV code distribution (very close to what I wanted) with Sam. Of course, as far as creators are concerned, we haven’t seen any progress.
I know I’ve spent a lot of time pointing out how this issue affects me directly – and I get it, YouTubers have given up on making money from videos – but this isn’t just about a niche request. Bandcamp is not small by any stretch, so I am sure that other musicians using bandcamp could benefit from download code distribution. Also, any service/site/network that offers unique codes could take advantage. For example, game developers on Patreon could distribute unique Steam (or other game network) codes for patrons to games. Video creators on Vimeo can generate unique download codes to enable ownership of paid video content. This is a request with lots of different applications.
TL;DR: what do I want, specifically? It’s actually quite simple:
I want to type ONE message, with a place for a download code to go, where I am happy to type $CODE or whatever so Patreon knows to fill in the blank. Then I want to paste a list of download codes, one per line or whatever, and have Patreon send out codes to those individuals in a Patreon message. I can think of ways to improve this, for example I’d like to be able to make sure they go out to pledges that didn’t bounce (I’m willing to uncheck people from a list though), and it’d be nice if Patreon could hold onto the code to deliver it to bounced Patrons once they fix their pledges, but the basic framework would be a great start.
Really sorry this has gotten so drawn-out. But hopefully after this read, you’ll agree that this is not only a useful feature, but not difficult to implement.
Thanks for reading!