Hello creators! For our next Open Studio discussion, I’m thrilled to be sharing a concept for delivering exclusive videos to your patrons. You’re not imagining things, this is the second week in a row that Open Studio is focused on posting content. We’re actively investing in improvements to the posting experience because it is a primary way for creators to successfully deliver content to their patrons.
Why are we working on this?
Our Data Science team recently discovered that creators offering tiers with bonus and secure content are able to retain 93% and 92% of pledges, respectively! Many of you have figured this out because you’re already offering bonus content, early access to primary content, behind the scenes, and works in progress as exclusive video benefits to your patrons.
We’ve heard from creators that there isn’t a good way to deliver exclusive video content to your patrons on Patreon. Many of the tools and processes that you’re currently using, for example, could be leaked to the general public. Our goal is to help you deliver unique value to your patrons while providing security that your work only reaches intended audiences.
How it works
We have been exploring integrations with content hosting platforms that allow you and your patron’s experience to remain on Patreon. In the concept below, you’ll be able to upload a video directly on the video post page. The video will be hosted on Vimeo, a video platform known for its privacy settings. We’ll take care of uploading the video to Vimeo and configuring the most secure privacy settings for you. The video will only be available for patrons to view on Patreon. If you want the video to also be available on your website, you can always add more domains to the video’s privacy settings on Vimeo’s website. On the post editor, you can decide whether to post this video to all of your patrons or select specific tiers.
We know that longer videos can take some time to process, and it can be a hassle to come back to complete your post the next day. If you finish your post and save a draft, we can automatically publish the post for you once the video finishes processing and is available for patrons to view.
Patrons will be able to view the embedded Vimeo video either through your feed or their own. If anyone has the rare superpower to find the video’s Vimeo link, they’ll be taken to a page that says the video is not found because it’s only viewable on Patreon. This will be a completely secure method for you to deliver exclusive video content to your patrons!
Feedback we’re looking for
Just a reminder that these designs are a draft for you to give feedback on, and not the final version of what we will build. Some things that will be helpful for us:
- Does this meet your needs for offering secure videos as a benefit to patrons?
- Would you want us to automatically publish the post after the video has finished processing?
- Does creating this post from within Patreon fit well with your current workflow for delivering content to your patrons?
- Is there anything that concerns you about this integration?
- Do you have any additional questions?