For most of the people I know - who get there for the 1st time- it isn’t clear at all.
People who don’t know what patreon is- and I’ve been experience that a lot, because patreon is practically unknown to portuguese creators and fans - my experience tells me that it’s quite confusing.
I believe that happens because when people get there, they feel they are already inside the page - but they are!, but they’re not!, but they’re half there, etc.
Here’s my suggestion for a solution: we could have the choice (because there could be creators who don’t like this idea) of having a “front porch” page.
It could be very similar to what it already is: all the design + intro text + intro video but without all the scrolled down posts. Instead, a big button with something like:
“click here to see how is gonna look like when you became his/her patron” .
Then, when clicking there, one would have access to all the scroll down page as it is (with blurry post and public, and etc.).
Concluding: it would be much more clean, clear and, besides all that, I believe it would trigger the will of get inside the page and become a patron of that creator. For me, it would be sooooooo great to have that possibilty!
I really like the idea of what you call a “front porch” page @DiogoTomas. Something similar to a Welcome Mat you’d find on a blog. This could absolutely be an optional item, but I think would be really helpful.